Without it, you are just one more professional in a sea of others. Not including your unique selling point.Writing a headline that reflects your former professional engagements that are not relevant to your current or future professional aspirations.Make sure you show up in your prospect or recruiter’s search result. When writing your LinkedIn headline keep in mind that the most commonly used filter on LinkedIn is the “keyword” one. Not using keywords that are relevant to your potential prospects.Showing off by using words such as “expert”, “top-performing”, “superior”, “best” or mentioning any success without offering valid arguments that support it.Using codes or professional jargon that only people from your industry know such as “BDR”, “SDR”, “AE”, etc.If this doesn’t help you come up with an appealing LinkedIn headline, try using one of the following formulas where The second one is to imagine they have to create a billboard advertising them and to think of a catchy slogan that would sell them the best. The first one is to imagine I know nothing about their industry and, with that in mind, to explain, in one simple sentence, what they do. When someone asks me to help them write their LinkedIn Headline, I usually mention two “techniques”. It is the first thing your prospects read when they visit your LinkedIn profile and it is one of the things that keeps them scrolling to get a deeper insight into your professional achievements. However, it is exactly your LinkedIn headline that sets you apart in the “sea of same”. As this is not as simple as it sounds, the majority of LinkedIn members decide to leave their current job title and forget about it. Long story short, your LinkedIn headline should summarize your skills, ambitions, and experiences within the 220 character limit. How to use other people’s LinkedIn headlines for lead generation (with templates).Real-life examples of excellent LinkedIn headlines.Rules to follow to create an impactful LinkedIn headline.Technicalities regarding the LinkedIn headline.However, taking into consideration that not everyone is silver-tongued we decided to write a full guide on the LinkedIn headlines and provide some directions on how to make it more marketable. Stay within the professional frames and you can still play with your LinkedIn headline as much as you want. Yes, creativity is highly appreciated even on LinkedIn. As long as your LinkedIn headline is informative, relevant, and catchy, you are on the right track. Rule number two is that there is no rule number two. The number one rule is not to make your LinkedIn headline misleading. It makes your prospect scroll down to read your LinkedIn summary and want to know more from your perfectly optimized LinkedIn profile (you do know how to make your LinkedIn profile sell for you, don’t you?). It is displayed in the search result and represents the number one clickbait along with your name and your profile picture. The same rules apply to your LinkedIn headline.Ī LinkedIn headline is the text below your name in the introduction section of your LinkedIn profile. To stand out, you must take what you have to the next level. Being noticed in a sea of information in a distracted world is considered to be a privilege. Almost none of the HR profiles on LinkedIn have a call-to-action in the headline.Attention is the real capital in this day and age. If you’re able to throw some numbers in your headline, you will stand out from the crowd.Īnother easy way to pull away from the pack is to add a call-to-action. There are plenty of other HR performance metrics you can use as well, even if it means digging around in the performance data for your company to get the numbers.Ĭase in point: You’ll notice none of our LinkedIn headline examples for HR have numbers that demonstrate performance. Total number of employees your HR department manages.Here are a few industry metrics to consider using: This is a missed opportunity, because there are plenty of performance metrics for HR, and many of them fit nicely into a LinkedIn headline.īecause so few human resources profiles include performance numbers in the headline, doing so on yours is an easy way to stand out from all the other HR profiles on LinkedIn. Take a scroll through HR LinkedIn headlines and you’ll notice very few include data that demonstrates performance.
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